A new RUM range for a younger target with a new name brand inspired by the Distillery location - Madeira Island’s north coast. The lettering design reflects this Cardinal point orientation representing its verticality.

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All the design concept revolves into the Portuguese Discoveries era, and all the sailor’s adventures…

The main label is a very ornamented frame, inspired by the waves of the sea, leaving free space in the bottle to let the ship "move" into these agitated waters.