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RUM NORTH

BRAND DESIGN / PACKAGING DESIGN / ILLUSTRATION / LETTERING/
NAMING / COPYWRITING

Client: Engenhos do Norte - 2017

A new RUM range for a younger target with a new name brand inspired by the Distillery location - Madeira Island’s north coast. The lettering design reflects this Cardinal point orientation representing its verticality.

All the design concept revolves into the Portuguese Discoveries era, and all the sailor’s adventures…

The main label is a very ornamented frame, inspired by the waves of the sea, leaving free space in the bottle to let the ship "move" into these agitated waters.