THE HOME VETS

Mary Leacock is a vet who treats animals in their own homes. Her old identity was built around a cat, but over the years her work had become mostly dogs, and she was ready to put her own name on the business.
The new mark is an English Pointer, sitting in a square of sky blue. The square is kept from the old identity and becomes a window: the home the vet walks into.
The identity was designed for every point where a client meets the brand: business cards, medication envelopes, a folder for each pet's documents, uniforms, and the car and van that arrive at the door.