THE LOOK

The Look brings hair, beauty and clothing together under one roof in Vila Nova de Gaia, and the identity had to work for all three, on the street as much as inside the salon.
The wordmark is drawn with straight, even strokes. Next to it sits a calligraphic mark drawn by hand in ink on paper, as loose as the wordmark is exact. Both run across bags, windows, walls and screens, with a tone of voice written in the same spirit.