I help Portuguese brands (wine, food, artisanal producers) stand out with thoughtful Creative Direction and Design that honors their craft and story.

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With a background in architecture (trained in London) , I combine technical precision with artistic sensitivity. My studies at Central Saint Martins (London) and Sociedade Nacional das Belas Artes (Lisbon) deepened my passion for drawing and painting, which remain core to everything I do.

Since 2009, I've worked with centenary brands and emerging producers on branding, packaging and communication strategy. Most notably, I've had an 8 year partnership with Fábrica Santo António, Madeira's oldest biscuit factories, proof that I understand how to help heritage brands evolve without losing their soul.

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WHAT I OFFER

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Branding & Strategy

Packaging design (labels, tins, gift packaging)

Art direction & Illustration

Communication strategy

Brand positioning for heritage & artisanal makers

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I believe great design for heritage brands requires understanding both the craft and the story. That's what I do.​