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RUM NORTH
BRAND DESIGN / PACKAGING DESIGN / ILLUSTRATION / LETTERING/
NAMING / COPYWRITING
Client: Engenhos do Norte - 2017
A new RUM range for a younger target with a new name brand inspired by the Distillery location - Madeira Island’s north coast. The lettering design reflects this Cardinal point orientation representing its verticality.
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All the design concept revolves into the Portuguese Discoveries era, and all the sailor’s adventures…
The main label is a very ornamented frame, inspired by the waves of the sea, leaving free space in the bottle to let the ship "move" into these agitated waters.
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