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PURO DÃO HOTEL
BRAND STRATEGY / IDENTITY / SIGNAGE
Puro Dão - 2023
The whole identity grows from one word in the name. Puro: genuine, natural, nothing added.
That word decided the materials as much as the design. Menus open on the texture of tree bark. Door hangers and service signs are made from leather offcuts and reclaimed wood. The exterior sign is cut from weathered steel.
Every object in the room was sized to fit the leather pouch already hanging there: postcards, bookmarks, a notebook, and a laundry tag that loops through the handle of the cotton bag.

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